By Sarah Lozanova
Despite serving a valuable purpose to us all, tech companies have been criticized for years for their exorbitant energy consumption. Data centers are the backbone of the internet and keeping all that information just a click away requires a lot of electricity. A transition to renewable sources is underway, which cloud users can encourage by choosing their online service providers based on what energy sources the service uses.
Data centers use up to 3 percent of all U.S. electricity and the information technology sector is responsible for 7 percent of global electricity consumption. The term “dirty cloud” was even coined to refer to the coal and other high-emissions fuel sources that power cloud computing.
Since 2009, Greenpeace has been putting pressure on some of the more polluting tech companies while praising greener ones. When examining the energy footprint of tech companies, some clearly lead the way in the corporate use of renewable energy deployment, energy transparency, advocacy, and energy efficiency innovations.
The Greenest Internet Companies
Apple, Google, WhatsApp, Instagram, iTunes, LinkedIn, YouTube, and Facebook all received high scores in the 2017 Clicking Clean report by Greenpeace.
Amazon, eBay, Etsy, HBO, Netflix, and Vimeo received mediocre scores from Greenpeace, while Hulu, Pandora, Pinterest, SoundCloud, Twitter, and WeChat received poor ratings because they rely heavily on coal and other unsustainable energy sources.
Freelance energy efficiency and renewable energy copywriter