By Sarah Lozanova
Last week, Elon Musk, CEO of Tesla Motors spoke before a crowd at the set of the TV show Desperate Housewives. “The interesting thing is that the houses you see around you are all solar houses,” said Musk. “Did you notice?” This news shocked the audience, as there wasn’t a solar panel in sight. Instead, the surrounding solar cells were camouflaged in glass roof tiles with styles like Tuscan and slate.
This is part of Musk’s vision to revolutionize clean energy generation. He unveiled plans by Tesla to produce solar roof tiles in a variety of colors and textures. His goal is to make solar roofs that look better than the typical roof, have an installed cost that is lower than a new roof plus the cost of electricity, last longer, and provide better insulation.
If he can pull this off, rooftops as we know them will not be the same. Could this be the leap necessary to make solar more appealing and widespread?
Freelance energy efficiency and renewable energy copywriter