As the price per watt installed drops, solar power has soared in popularity. At the same time, competition among solar contractors, developers, and installers has increased. As a result, solar energy companies need to differentiate themselves from others to thrive. Effective digital marketing campaigns achieve this.
Set yourself apart from other solar companies
Sarah Lozanova works with solar installers, developers, engineers, and manufacturers to highlight their unique approach to solar and attract new customers. Compelling website copy helps differentiate solar companies by promoting your qualifications, success stories, and specific solar panel and component technologies. Innovative solar products, such as high-efficiency solar panels, microinverters, and power optimizers, can impress your target market. However, it is critical to have an energy copywriter that knows how to differentiate your solar company from the competition.
Earn trust in the solar market with an expert freelance writer
Poor customer service by certain solar companies has created distrust among some home and business owners. Highlighting your unique skills, experience, and the abilities of the installation crew can help earn trust. Use your website to set yourself apart with compelling testimonials, short employee biographies, and solar industry credentials.
Streamline your solar marketing & sales process
Educating consumers on net metering, solar incentives, and financing opportunities helps avoid common misconceptions and saves time. Let your digital marketing materials teach your potential customers for you, freeing up time. Make your website into a resource to streamline your sales process. Lozanova writes easy-to-understand blog posts, case studies, and website copy that explains the benefits of going solar, showing why solar energy is a wise financial investment for home and business owners alike.
Boost solar SEO and website visibility
The sales process relies on a steady stream of leads. Often, solar installers and contactors have expensive CPC campaigns. Search engine optimization and rich content can help promote leads organically, boosting results for a fraction of the cost. A search engine optimization strategy combined with an effective digital presence realizes these results.
Recent Clean Energy Articles By Sarah Lozanova, Solar Energy Copywriter