As the price per watt installed drops, solar power has soared in popularity. At the same time, competition among solar contractors, developers, and installers has increased. Solar energy companies need to differentiate themselves from others to thrive. Effective digital marketing campaigns achieve this.
Set Yourself Apart from the Competition Sarah Lozanova works with solar installers, developers, engineers, and manufacturers to highlight their unique approach to solar and attract new customers. Compelling website copy helps differentiate solar companies by promoting your qualifications, success stories, and specific solar panel and component technologies. Innovative solar products, such as high-efficiency solar panels, microinverters, and power optimizers, can impress your target market.
Earn Trust Among Solar Shoppers Poor customer service by some companies has created distrust among some home and business owners. Highlighting your unique skills, experience, and the abilities of the installation crew can help earn trust. Use your website to set yourself apart with compelling testimonials, short employee biographies, and solar industry credentials.
Streamline Your Solar Sales Process Educating consumers on net metering, solar incentives, and financing opportunities help avoid common misconceptions and save you time. Let your digital marketing materials teach your potential customers for you, freeing up time. Make your website into a resource to streamline your sales process. Lozanova writes easy-to-understand blog posts, case studies, and website copy that explains the benefits of going solar, showing why solar energy is a wise financial investment for home and business owners alike.
Increase Solar Energy Leads The sales process relies on a steady stream of leads. Often, solar installers and contactors have expensive CPC campaigns. Search engine optimization and rich content can help promote leads organically, boosting results for a fraction of the cost. A search engine optimization strategy combined with an effective digital presence realizes these results.