By Sarah Lozanova, Solar Copywriter The solar power industry has grown exponentially in recent years, and there is unprecedented demand for clean energy across the globe. The solar industry generated more than $33 billion in private investment in the U.S. in 2021, but the industry is also becoming more competitive and facing hurdles. Supply chain constraints have led to increased equipment costs, but there are opportunities to reduce soft costs, like customer acquisition expenses. Thus, your digital marketing efforts are critical for earning a strong reputation, showing your achievements, and setting yourself apart from the competition. One of the best ways to realize these benefits is by using a skilled renewable energy writer with extensive solar industry knowledge to create rich content. Solar Writing Expertise Awkwardly written websites, company bios, and marketing materials reflect poorly on organizations. Thus, a well-written website, marketing handouts, proposals, blog posts, social media content, and press releases are vital for earning trust and setting your company apart. Hiring a solar copywriter brings strong writing skills to your marketing team, so they can focus on what they do best. Renewable Energy Industry Knowledge Many solar companies are reluctant to hire a professional writer because most lack extensive solar energy industry experience. Although their writing may be high-quality, it lacks insight into your unique target market, changing market conditions, or government policies. Their work might even need to be fact-checked by your team to avoid publishing incorrect information about solar technology or industry myths. Therefore, hiring a freelance writer with solar energy knowledge is essential for capturing the marketing value, saving your time, and differentiating your organization with solar energy expertise. Amplify Solar Marketing Solutions Many solar companies are growing so fast that they can barely keep up with daily operations. Although marketing initiatives are vital, they rarely seem urgent and often get delayed. Yet, effective solar marketing campaigns can save time, lower customer acquisition costs, and streamline your operations. Hiring a solar copywriter gives you additional bandwidth to get the job done right while also getting everything else done. Objectivity It is easy to be so close to the work that you do not see it objectively. Employees are so immersed in the culture of an organization that it is hard to have the perspective necessary to launch truly effective marketing initiatives. For example, some companies use specific jargon that doesn’t communicate effectively with people outside the organization. Hiring a freelance solar writer brings a fresh perspective combined with insider knowledge of the solar power industry. About Sarah Lozanova, Solar Energy Writer Sarah Lozanova is an environmental journalist and solar energy marketing specialist that helps clients reach their target markets with rich digital content and effective solar SEO strategies. She boosts website traffic from online searches, social media platforms, news outlets, and referrals to increase company visibility and market position.
Her renewable energy writer experience includes residential and commercial solar energy, battery energy storage systems, electric vehicles, and utility-scale wind energy, and she is the author of Humane Home: Easy Steps for Sustainable & Green Living. Sarah Lozanova holds an MBA in sustainable management from Presidio Graduate School and resides in Midcoast Maine. |