One of the biggest hurdles in achieving a circular economy is finding high-quality uses for recycled plastic materials. But, increasingly, some clothing companies are stepping up and making products with a high percentage of recycled content.
Baleaf recently sent me a promotional pair of athletic shorts so I could try out this innovative product. They feature recycled polyester made from plastic bottles and recycled nylon from fishing nets. Such products create a market for recycled items, increasing the demand for recycling services, thus closing the recycling loop. I often wonder how much of my plastic waste is actually made into new useful products, which is why making high-value goods with recycled content is critical in creating market incentives.
I went for my first run in the athletic shorts this week, and I really like the soft feel of the fabric and the zippered pocket in the back waistline. Also, the shorts air dry quickly, so there is no need to put them in the dryer.
The company recently launched the campaign, Baleaf in Sustainability, which runs until June 5.